Volunteers from the Huron/Bruce Mothers Against Drunk Driving (MADD) Chapter worked alongside officers from the South Bruce and Huron County OPP detachments for the annual launch for the “Red Ribbon” campaign on Nov. 20.
Hundreds of drivers entered into the Reduce Impaired Driving Everywhere (RIDE) checkpoint on Suncoast Drive in Goderich. Upon arrival, officers greeted the drivers and checked them for signs of impairment. If they passed they were then provided with a red ribbon by members of MADD. All of the drivers that were checked yesterday were found to be driving not under the influence of alcohol or drugs.
MADD Canada’s iconic red ribbon symbolizes the importance of always driving sober and honours the innocent victims of impaired driving. Great strides have been made over the years to reduce impaired driving, but it continues to be a deadly issue on Canada’s roadways, according to the OPP. In fact, in 2018, 56 people died in alcohol/drug-related crashes on OPP-patrolled roads.
Continued awareness, education and enforcement remain vital to ensuring Ontario’s roadways remain safe from alcohol and drug impaired drivers, says the OPP. The Red Ribbon campaign helps keep the sober driving message top of mind during the busy holiday season.
MADD’s Red Ribbon Campaign also coincides with the OPP’s annual Festive RIDE Campaign which began on Nov. 23 and lasts until Jan. 1.
During the campaign, OPP officers will be highly visible as they conduct RIDE initiatives around the clock.
As a result of the annual Festive RIDE program a total of 6,495 suspected impaired drivers have been taken off OPP-patrolled roads during the holiday season over the past 10 years.